The Becon Team participated in MWC 2025, held in Barcelona, Spain, from Monday, March 3rd, to Thursday, March 6th, 2025.
MWC (Mobile World Congress) is one of the world's top three tech exhibitions, alongside CES in Las Vegas and IFA in Germany. Since 2020, Becon has actively participated in CES and IFA, even receiving a CES Innovation Award. Now, we’ve completed the trio by showcasing our technology at MWC!
At this year's MWC, we introduced Becon’s AI-powered skin and scalp analysis solution to a diverse audience, ranging from tech-savvy students to major corporations and brands. Our AI scalp analysis solution was launched in December 2023, and we expanded our services to skin analysis in May 2024.
Additionally, at MWC 2025, visitors had the opportunity to experience our latest feature: AI-powered personal color analysis. With just a simple photo taken on a tablet or smartphone, our technology analyzes hair, eye, and skin tones to determine the user's personal color. It even recommends celebrity-inspired styling and makeup tips based on the results!
Looking ahead, the Becon Team will be attending the 2025 IBS (International Beauty Show) in New York, USA, from Sunday, March 23rd, to Monday, March 25th. If you're interested in meeting us, feel free to reach out via 1:1 chat
![[BBC] Introducing the Becon AI scalp(hairloss) analysis service](http://www.globalbecon.com/cdn/shop/articles/new7.jpg?v=1741896561&width=1500)
